Mercedes-Benz of Birmingham — Birmingham, AL
Birmingham’s award-winning Mercedes-Benz dealership — two convenient campuses, one unwavering standard of excellence.
Dream Motor Group
Mercedes-Benz of Birmingham is proud to be a cornerstone of Dream Motor Group — a collection of luxury automotive dealerships across the South built on a single core principle: the customer experience is everything.
For over 40 years, we have been serving Birmingham and the surrounding communities with an unwavering commitment to excellence in sales, service, and parts. Under Dream Motor Group’s ownership, we are redefining what a luxury automotive experience looks and feels like in Alabama — at two convenient locations designed to serve you.
We have a strong, committed sales and service staff with many years of experience. Whether you are searching for a new vehicle, exploring our pre-owned inventory, or bringing your Mercedes-Benz in for service — our team is ready to deliver an experience worthy of the star on the hood.
Two Locations to Serve You
Irondale Campus
750 Mercedes Way, Irondale, AL 35210
Services Available
New Vehicle Sales
Pre-Owned Vehicle Sales
Express Service
Passenger Cars & SUVs — All Maintenance & Repairs
Commercial Van Sales & Service — Not Available at This Location
Hoover Campus
1800 Montgomery Hwy S, Hoover, AL 35244
Services Available
Commercial Van Sales
Express Service
Passenger Cars & SUVs — All Maintenance & Repairs
Commercial Van Service — All Maintenance & Repairs
The Dream Advantage
Selection
As part of Dream Motor Group, Mercedes-Benz of Birmingham gives you access to an extensive selection of new and Certified Pre-Owned vehicles — from the iconic C-Class to the flagship S-Class, GLE SUVs, AMG® performance models, and Sprinter commercial vans.
Trade-In
Our group’s scale allows us to place your vehicle in the right market for optimal resale — meaning we can consistently offer more than a standalone dealership on your trade-in. Bring us your vehicle and discover the Dream difference.
Recognition & Awards
Customer satisfaction is our goal — and it drives us to bring our best to the showroom, the lot, and the service center, every single day. Mercedes-Benz and our customers have taken notice.
MBUSA
Recognized nine times by Mercedes-Benz USA — a distinction reserved for the top 10 percent of dealers nationwide, measuring excellence in customer satisfaction, management, new vehicle sales, CPO sales, and service & parts operations.
DealerRater
Named the #1 Mercedes-Benz Dealer in Alabama by DealerRater every year from 2017 through 2024 — including the prestigious Cars.com award in 2024. Earned through thousands of verified customer reviews measuring friendliness, quality, pricing, and overall experience.
DealerRater
Awarded the DealerRater Consumer Satisfaction Award consecutively from 2016 through 2024 — recognizing dealerships whose customer review scores place them among the very best in the country year after year.
The Experience
Luxury buyers expect luxury services — and we wouldn’t have it any other way. Every amenity we offer exists because your time here should feel as exceptional as the vehicle you drive.
2 Convenient Locations
Irondale and Hoover campuses to better serve you
World-Class New Facility
Designed for comfort, elegance, and efficiency
Product Genius Bar
Expert staff dedicated to answering all your vehicle questions
Coffee Bar & Edgar’s Bakery Pastries
A Birmingham-exclusive touch — locally beloved, every visit
Customer Lounge with Massage Chairs
Comfort and relaxation while we care for your vehicle
39 Factory-Trained Technicians
Over 240 combined years of Mercedes-Benz expertise
Our Partner
Nick Saban has spent his life building winning cultures — and he brings that same championship commitment to Mercedes-Benz of Birmingham as a co-owner and partner of Dream Motor Group. His influence here goes well beyond his celebrated name. It is felt in the standards we hold ourselves to, the culture we build our team around, and the relentless pursuit of excellence that defines every customer interaction.
Nick is also the founder, along with his wife Terry, of Nick’s Kids Foundation — an organization built on a single conviction: it’s all about the kids. Working in the spirit of faith and giving, the foundation supports children, families, teachers, and students across Alabama and the Southeast. His spirit of giving back has been the inspiration of their mission: to work together in the spirit of faith and giving in our community, to promote and support children, family, teacher, and student causes.
To date, Nick’s Kids Foundation has distributed over $8 million to hundreds of deserving organizations and causes, including 16 Habitat homes and several playgrounds. Dad’s headstone recalls his legacy: “No man stands as tall as when he stoops to help a child.”
“The ‘good enough is good enough’ attitude is not what we’re looking for. We have got to use every opportunity to improve individually so we can improve collectively.”
— Coach Nick Saban, Partner & Co-Owner, Dream Motor Group
“Live the Dream!”
— Nick Saban
Who We Are
Our Culture
Our employees carry a Culture Card as a daily reminder of who we are. We recruit, hire, train, recognize, promote, and retain based on our culture — building customer relationships, not transactions.
Mission Statement
“Dedicate our lives to inspiring our employees, our customers, and the members of our community in their quest to fulfill their dreams — through the faithful execution of servant leadership.”
Company Philosophy
We are a luxury retailer — and our success will be measured in that light. Every customer, every interaction, and every outcome reflects the standard of the brand we represent.
Our Mantra
“We will trip, fall, and skin our knees trying to delight our customers.”
Giving Back
Mercedes-Benz of Birmingham is more than a dealership — many of us live, grew up, and raised our families in this community. We are your neighbors, and we take that seriously. Our team members are active in the community, invested in its schools, and committed to its causes.
We are proud to support the following organizations and causes:
Founding Partner
Nick’s Kids Foundation
Co-founded by Coach Nick Saban and Mrs. Terry Saban. Dedicated to supporting children, families, teachers, and students across Alabama and the Southeast through fundraising events, scholarships, and community investment.
Military Appreciation
Johnny Mac Soldiers Fund
Providing scholarships, grants, and career mentorship for veterans and military families who have served our country honorably.
Additional 2025 sponsorships include: Alabama Oncology Foundation — “Happy Hour for HOPE” · Amanda Pair Foundation Golf Tournament · Antiques at the Garden (Friends of Birmingham Botanical Gardens) · Crohn’s & Colitis Foundation · Hoover Blueline Banquet · Irondale Community Foundation · Kulture City Ball · Liberty Park Elementary & Middle School · Mitchell’s Place · RMHCA Golf Classic (Ronald McDonald House Charities of Alabama) · Wine, Women, and Shoes benefiting Baptist Health Foundation
We Honor Those Who Serve
Military Appreciation
Mercedes-Benz USA and Mercedes-Benz of Birmingham are proud partners with the Johnny Mac Soldiers Fund. For every Mercedes-Benz sold in the U.S., a donation is made to support military families. Every purchase makes a difference.
Veterans Program
The MB DRIVE program helps Veterans and National Guard members translate their skills into a rewarding career as a Mercedes-Benz Certified Systems Technician — approved for the GI Bill® as a Registered Apprenticeship.
USAA Program
Eligible USAA members may purchase or lease one new Mercedes-Benz per year at a special incentive rate. Obtain your unique control number through the USAA car-buying service, then bring it to us at time of purchase or lease.
USAA Steps to Apply
Log in at usaa.com → Navigate to the Car Buying Service → Request your unique control number → Visit MBBHM with your control number → Present at time of purchase or lease. USAA determines eligibility. One vehicle per eligible member per year.
Our Reputation
“Our experience with Mercedes-Benz of Birmingham was outstanding from start to finish. Joe understood our situation and went above and beyond helping us get the Mercedes we exactly needed — we were even able to start driving it before all the paperwork was fully completed. That gesture made a tremendous difference for our family. ‘The Best or Nothing’ — that’s exactly what the team at Mercedes-Benz of Birmingham delivered!”
Ilgizar Hart
Google Review · Hoover Campus
“While driving back home to Nashville my alternator went out and left us stranded on the interstate. Mercedes roadside assistance had it towed to the dealership — and by 8:30 the next morning they had the car inside, on the lift, and a repair quote by 9:15! I can’t say enough great things. Thank you so much for helping us out of a frustrating situation.”
Lytle Jackson
Google Review · Hoover Campus
“Outstanding service — even from Virginia! Mercedes-Benz of Birmingham was the only dealership willing to take on an out-of-state deal. Kerry was responsive, detail-oriented, and literally on top of everything. When our rep picked up the van, he called right after to say how great the experience was. That’s the difference between just another sale and building a relationship.”
Lindsey Carabin
Google Review · Hoover Campus
“Mercedes-Benz of Birmingham has been servicing my wife’s car since 2013. It’s one thing to treat customers fairly during normal business — but it’s when an issue occurs that you find out the true culture inside a dealership. They came up with a creative and fair solution rather than the easy way out. I don’t believe they’re an honest and reputable dealership anymore — I know they are.”
Dave Story
Google Review · Hoover Campus
Dream Motor Group
Mercedes-Benz of Birmingham is proud to be part of Dream Motor Group — a multi-rooftop luxury dealer group spanning Alabama, Louisiana, Texas, Tennessee, and Florida. Our fellow rooftops include Mercedes-Benz of The Woodlands, Mercedes-Benz of Music City, Mercedes-Benz of Baton Rouge, and INFINITI of Birmingham, among others.
Browse our new vehicle inventory online, request more information, set up a vehicle finder, or visit us at either campus. We look forward to serving you.
Birmingham, AL
Visit Mercedes-Benz of Birmingham at our Irondale or Hoover campus and discover what it truly means to Expect Excellence — every visit, every time.
