Why Buy from Mercedes-Benz of Birmingham?


Our employees are equipped with a “Culture Card” as a reminder of who we are. We recruit, hire, train, recognize, promote, and terminate based on our culture.

We pride ourselves on building customer relationships, not transactions.

Mission Statement

Dedicate our lives to inspiring our employees, our customers, and the members of our community in their quest to fulfill their dreams. It is our fundamental belief that all of this is best achieved through the faithful execution of servant leadership.


We will trip, fall and skin our knees trying to delight our customers.

Company Philosophy

We are a luxury retailer, not a car dealer, our success will be measured in that light.


  • 2 convenient locations to better serve you
  • World class new facility
  • Product Genius Bar to answer your vehicle questions
  • Coffee bar
  • Pastries provided by Edgar’s Bakery
  • Customer lounge with massage chairs

What is The Exclusive 3/30 Guarantee?

If you are dissatisfied for ANY reason, you have three (3) days or 150 Miles (whichever occurs sooner) to return the vehicle to the dealership for a full refund of the purchase price.

What is the 30 Day Trade-In Program?

We want to make sure your vehicle is the perfect fit! That’s why we give you an entire thirty (30) days or 1,000 miles (whichever occurs sooner) to return the vehicle for a credit towards the purchase of a different vehicle of equal or greater value.

Military Appreciation

We honor those that serve our country with special partnerships with USAA and Military offers every day of the year.

In addition to our individual dealer efforts – we are partnered with Mercedes-Benz USA in giving to the Johnny Mac Soldier’s fund.

Community Giving

We believe that our success is linked with the growth of the community in which we operate. We have partnered with Habitat For Humanity, Nick’s Kids Foundation, Johnny Mac Soldiers Fund, and serve as a transfer point for the Puppy Pipeline Rescue. Additionally, we encourage employees to work with the charities of their choice by providing them with paid time off.

Our Reputation

Our customers can’t say enough about their great experience at Mercedes-Benz of Birmingham and it shows.

  • Mercedes-Benz Best of the Best Award (2015, 2016, 2017, 2018, 2019)
  • DealerRater Consumer Satisfaction Award (2015,2016, 2017, 2018, 2019, 2020)
  • DealerRater Top Mercedes-Benz Dealer in Alabama Award (2016, 2017, 2018, 2019, 2020)
  • Edmunds 5 Star Dealer (2017)

However, you don’t have to take our word for it! See what our customers are saying.

Mercedes-Benz of Birmingham 33.3754158, -86.8062942.