First and foremost, thank you for your business and the opportunity to serve you.  It’s what drives us.

Thank you for choosing us as your preferred Mercedes-Benz dealership. Your satisfaction drives our mission.

Our Customer First Promise:

The MSRP of all new 2025 Mercedes-Benz vehicles will remain the same until further notice. We are dedicated to maintaining stable pricing to provide you with peace of mind during your vehicle purchase or lease.

Offer refers to pre-existing vehicles in stock before new tariffs announced in 2025.

Any customer who currently orders a MY25 Mercedes-Benz can be assured this price will not change.

Important Update on Tariffs

Here’s what you need to know:

  • Stable Pricing: Mercedes-Benz has decided to absorb some of the tariff impacts during April, ensuring that the Manufacturer’s Suggested Retail Price (MSRP) of our vehicles remains unaffected this month. This means you can purchase or lease with confidence, knowing prices will hold steady.
  • Strong Inventory: Our dealership benefits from a robust inventory network, with vehicles produced right here in the U.S. at our Tuscaloosa plant, including popular models like the GLE, GLS, EQE SUV, and EQS SUV. These vehicles comprise 35% of the models sold in the U.S. and are less impacted by tariffs.
  • Existing Incentives: Special offers, incentives, and discounts will continue to be available, unaffected by the recent tariff adjustments.

Your Options

If you’re in the market for a new vehicle or have a lease approaching its end, we advise you to explore your options now. With stable pricing and strong inventory, this is the ideal time to make your move.

Remember, the decisions you make regarding your vehicle are entirely in your hands, and we’re here to support you every step of the way.

We’re Here to Help

If you have any questions or wish to discuss your options further, please don’t hesitate to reach out to our team. We’re committed to providing the information you need to make the best choices for your automotive needs.

If you wish to discuss your options, or simply ask questions, please contact us.

  • 2025 CLA 250 Lease Special

    2025 CLA 250 Lease Special

    $429 /mo for 36 months
    Offer Expires: 6/2/2025
    View Disclaimer

    Lease Disclaimer Available only to qualified customers through Mercedes-Benz Financial Services at participating authorized Mercedes-Benz dealers through June 2, 2025. Not everyone will qualify. Advertised 36 months lease payment based on MSRP of $46,150 less the suggested dealer contribution of $3,694 resulting in a total gross capitalized cost of $42,456. Dealer sets the final price. Dealer’s contribution may vary and could affect your actual lease payment. Includes Destination Charge. Excludes title, taxes, registration, license fees, insurance, dealer prep and additional options. Total monthly payments equal $16,731. Cash due at signing includes $3,189 capitalized cost reduction, $795 acquisition fee, and first month’s lease payment of $429. Your acquisition fee may vary by dealership. The acquisition fee charged by the dealer may affect the total cash due at signing. No security deposit required. Total payments equal $20,715. At lease end, lessee pays for any amounts due under the lease, any official fees and taxes related to the scheduled termination, excess wear and use plus $0.25/mile over 32,500 miles and a $595 vehicle turn-in fee. Purchase option at lease end for $25,844 plus taxes (and any other fees and charges due under the applicable lease agreement) in example shown. Subject to credit approval. Specific vehicles are subject to availability and may have to be ordered. See participating dealer for details. Offer not valid in Puerto Rico.

  • 2025 GLA 250 SUV Lease Special

    2025 GLA 250 SUV Lease Special

    $429 /mo for 36 months
    Offer Expires 6/2/2025
    View Disclaimer

    Available only to qualified customers through Mercedes-Benz Financial Services at participating dealers through June 2, 2025. Not everyone will qualify. Advertised 36 months lease payment based on MSRP of $44,150 less the suggested dealer contribution of $3,667 resulting in a total gross capitalized cost of $41,151. Dealer sets the final price and Dealer’s contribution may vary and could affect your actual lease payment. Includes Destination Charge. Excludes title, taxes, registration, license fees, insurance, dealer prep and additional options. Total monthly payments equal $15,444. Cash due at signing includes $3,379 capitalized cost reduction, $1095 acquisition fee and first month’s lease payment of $429. Your acquisition fee may vary by dealership. The acquisition fee charged by the dealer may affect the total cash due at signing. No security deposit required. Total payments equal $20,338. At lease end, lessee pays for any amounts due under the lease, any official fees and taxes related to the scheduled termination, excess wear and use plus $0.25/mile over 30,000 miles, and vehicle turn-in fee. Purchase option at lease end for $24,724 plus taxes (and any other fees and charges due under the applicable lease agreement) in example shown. Subject to credit approval. Specific vehicles are subject to availability and may have to be ordered. See participating dealer for details. Not valid in Puerto Rico. Please always wear your seat belt, drive safely and obey speed limits. Excludes 4MATIC® models.

  • 2025 GLB 250 SUV Lease Special

    2025 GLB 250 SUV Lease Special

    $459 /mo for 36 months
    Offer Expires 6/2/2025
    View Disclaimer

    Available only to qualified customers through Mercedes-Benz Financial Services through June 2nd, 2025. Not everyone will qualify. Advertised 36 months lease payment based on MSRP of $46,950.00 resulting in a total gross capitalized cost of $43,272.00. Dealer sets the final price. Dealer contribution may vary and could affect your actual lease payment. Includes Destination Charge. Excludes title, taxes, registration, license fees, insurance, dealer prep and additional options. Total monthly payments equal $16,524.00. Cash due at signing includes $3,469.00 capitalized cost reduction, $1,095.00 acquisition fee, and first month's lease payment of $459.00. Your acquisition fee may vary by dealership. The acquisition fee charged by the dealer may affect the total cash due at signing. No security deposit required. Total payments equal $21,088.00. At lease end, lessee pays for any amounts due under the lease, any official fees and taxes related to the scheduled termination, excess wear and use plus $0.25/mile over 30000 miles and a $595 vehicle turn-in fee. Purchase option at lease end for $26,762.00 plus taxes (and any other fees and charges due under the applicable lease agreement) in example shown. Subject to credit approval. Specific vehicles are subject to availability and may have to be ordered. See participating dealer for details. Offer not valid in Puerto Rico. Excludes 4MATIC® models.

  • 2025 C 300 Sedan Lease Special

    2025 C 300 Sedan Lease Special

    $499 /mo for 36 months
    Offer expires 6/2/2025
    View Disclaimer

    Available only to qualified customers through Mercedes-Benz Financial Services through June 2nd, 2025. Not everyone will qualify. Advertised 36 months lease payment based on MSRP of $49,600.00 resulting in a total gross capitalized cost of $45,731.00. Dealer sets the final price. Dealer contribution may vary and could affect your actual lease payment. Includes Destination Charge. Excludes title, taxes, registration, license fees, insurance, dealer prep and additional options. Total monthly payments equal $17,964.00. Cash due at signing includes $3,749.00 capitalized cost reduction, $1,095.00 acquisition fee, and first month's lease payment of $499.00. Your acquisition fee may vary by dealership. The acquisition fee charged by the dealer may affect the total cash due at signing. No security deposit required. Total payments equal $22,808.00. At lease end, lessee pays for any amounts due under the lease, any official fees and taxes related to the scheduled termination, excess wear and use plus $0.25/mile over 30000 miles and a $595 vehicle turn-in fee. Purchase option at lease end for $27,776.00 plus taxes (and any other fees and charges due under the applicable lease agreement) in example shown. Subject to credit approval. Specific vehicles are subject to availability and may have to be ordered. See participating dealer for details. Offer not valid in Puerto Rico. Excludes 4MATIC® models.

  • 2025 GLC 300 SUV Lease Special

    2025 GLC 300 SUV Lease Special

    $589 /mo for 36 months
    Offer Expires 6/2/2025
    View Disclaimer

    Available only to qualified customers through Mercedes-Benz Financial Services through June 2nd, 2025. Not everyone will qualify. Advertised 36 months lease payment based on MSRP of $50,400.00 resulting in a total gross capitalized cost of $48,538.00. Dealer sets the final price. Dealer contribution may vary and could affect your actual lease payment. Includes Destination Charge. Excludes title, taxes, registration, license fees, insurance, dealer prep and additional options. Total monthly payments equal $21,204.00. Cash due at signing includes $3,659.00 capitalized cost reduction, $1,095.00 acquisition fee, and first month's lease payment of $589.00. Your acquisition fee may vary by dealership. The acquisition fee charged by the dealer may affect the total cash due at signing. No security deposit required. Total payments equal $25,958.00. At lease end, lessee pays for any amounts due under the lease, any official fees and taxes related to the scheduled termination, excess wear and use plus $0.25/mile over 30000 miles and a $595 vehicle turn-in fee. Purchase option at lease end for $28,728.00 plus taxes (and any other fees and charges due under the applicable lease agreement) in example shown. Subject to credit approval. Specific vehicles are subject to availability and may have to be ordered. See participating dealer for details. Offer not valid in Puerto Rico. Excludes 4MATIC® models.

  • 2025 E 350 Sedan Lease Special

    2025 E 350 Sedan Lease Special

    $789 /mo for 36 months
    Offer Expires: 6/2/2025
    View Disclaimer

    Available only to qualified customers through Mercedes-Benz Financial Services through June 2nd, 2025. Not everyone will qualify. Advertised 36 months lease payment based on MSRP of $63,600.00 resulting in a total gross capitalized cost of $61,458.00. Dealer sets the final price. Dealer contribution may vary and could affect your actual lease payment. Includes Destination Charge. Excludes title, taxes, registration, license fees, insurance, dealer prep and additional options. Total monthly payments equal $28,404.00. Cash due at signing includes $4,472.00 capitalized cost reduction, $1,095.00 acquisition fee, and first month's lease payment of $789.00. Your acquisition fee may vary by dealership. The acquisition fee charged by the dealer may affect the total cash due at signing. No security deposit required. Total payments equal $33,971.00. At lease end, lessee pays for any amounts due under the lease, any official fees and taxes related to the scheduled termination, excess wear and use plus $0.25/mile over 30000 miles and a $595 vehicle turn-in fee. Purchase option at lease end for $34,344.00 plus taxes (and any other fees and charges due under the applicable lease agreement) in example shown. Subject to credit approval. Specific vehicles are subject to availability and may have to be ordered. See participating dealer for details. Offer not valid in Puerto Rico. Excludes 4MATIC® models.

  • 2025 Mercedes-Benz CLE 300 4MATIC® Coupe

    2025 Mercedes-Benz CLE 300 4MATIC® Coupe

    $789 /mo for 36 months
    Offer Expires: 6/2/2025
    View Disclaimer

    Available only to qualified customers through Mercedes-Benz Financial Services through June 2nd, 2025. Not everyone will qualify. Advertised 36 months lease payment based on MSRP of $63,600.00 resulting in a total gross capitalized cost of $61,458.00. Dealer sets the final price. Dealer contribution may vary and could affect your actual lease payment. Includes Destination Charge. Excludes title, taxes, registration, license fees, insurance, dealer prep and additional options. Total monthly payments equal $28,404.00. Cash due at signing includes $4,472.00 capitalized cost reduction, $1,095.00 acquisition fee, and first month's lease payment of $789.00. Your acquisition fee may vary by dealership. The acquisition fee charged by the dealer may affect the total cash due at signing. No security deposit required. Total payments equal $33,971.00. At lease end, lessee pays for any amounts due under the lease, any official fees and taxes related to the scheduled termination, excess wear and use plus $0.25/mile over 30000 miles and a $595 vehicle turn-in fee. Purchase option at lease end for $34,344.00 plus taxes (and any other fees and charges due under the applicable lease agreement) in example shown. Subject to credit approval. Specific vehicles are subject to availability and may have to be ordered. See participating dealer for details. Offer not valid in Puerto Rico. Excludes 4MATIC® models.

  • 2025 GLE 350 SUV Lease Special

    2025 GLE 350 SUV Lease Special

    $859 /mo for 36 Months
    Offer Expires: 6/2/2025
    View Disclaimer

    Available only to qualified customers through Mercedes-Benz Financial Services through June 2nd, 2025. Not everyone will qualify. Advertised 36 months lease payment based on MSRP of $63,000.00 resulting in a total gross capitalized cost of $60,749.00. Dealer sets the final price. Dealer contribution may vary and could affect your actual lease payment. Includes Destination Charge. Excludes title, taxes, registration, license fees, insurance, dealer prep and additional options. Total monthly payments equal $30,924.00. Cash due at signing includes $4,599.00 capitalized cost reduction, $1,095.00 acquisition fee, and first month's lease payment of $859.00. Your acquisition fee may vary by dealership. The acquisition fee charged by the dealer may affect the total cash due at signing. No security deposit required. Total payments equal $36,618.00. At lease end, lessee pays for any amounts due under the lease, any official fees and taxes related to the scheduled termination, excess wear and use plus $0.25/mile over 30000 miles and a $595 vehicle turn-in fee. Purchase option at lease end for $34,650.00 plus taxes (and any other fees and charges due under the applicable lease agreement) in example shown. Subject to credit approval. Specific vehicles are subject to availability and may have to be ordered. See participating dealer for details. Offer not valid in Puerto Rico. Excludes 4MATIC® models.

  • 2025 Mercedes-Benz GLS 450 4MATIC® SUV Lease Special

    2025 Mercedes-Benz GLS 450 4MATIC® SUV Lease Special

    $999 /mo for 36 Months
    Offer Expires: 6/2/2025
    View Disclaimer

    Available only to qualified customers through Mercedes-Benz Financial Services through June 2nd, 2025. Not everyone will qualify. Advertised 36 months lease payment based on MSRP of $90,350.00 resulting in a total gross capitalized cost of $86,351.00. Dealer sets the final price. Dealer contribution may vary and could affect your actual lease payment. Includes Destination Charge. Excludes title, taxes, registration, license fees, insurance, dealer prep and additional options. Total monthly payments equal $35,964.00. Cash due at signing includes $7,009.00 capitalized cost reduction, $1,095.00 acquisition fee, and first month's lease payment of $999.00. Your acquisition fee may vary by dealership. The acquisition fee charged by the dealer may affect the total cash due at signing. No security deposit required. Total payments equal $44,068.00. At lease end, lessee pays for any amounts due under the lease, any official fees and taxes related to the scheduled termination, excess wear and use plus $0.25/mile over 30000 miles and a $595 vehicle turn-in fee. Purchase option at lease end for $49,693.00 plus taxes (and any other fees and charges due under the applicable lease agreement) in example shown. Subject to credit approval. Specific vehicles are subject to availability and may have to be ordered. See participating dealer for details. Offer not valid in Puerto Rico.

  • 2025 Mercedes-Benz 2025 S 580 4MATIC® Sedan Lease Special

    2025 Mercedes-Benz 2025 S 580 4MATIC® Sedan Lease Special

    $1,629 /mo for 36 Months
    Offer Expires: 6/2/2025
    View Disclaimer

    Available only to qualified customers through Mercedes-Benz Financial Services through June 2nd, 2025. Not everyone will qualify. Advertised 36 months lease payment based on MSRP of $129,750.00 resulting in a total gross capitalized cost of $125,249.00. Dealer sets the final price. Dealer contribution may vary and could affect your actual lease payment. Includes Destination Charge. Excludes title, taxes, registration, license fees, insurance, dealer prep and additional options. Total monthly payments equal $60,444.00. Cash due at signing includes $9,999.00 capitalized cost reduction, $1,095.00 acquisition fee, and first month's lease payment of $1,679.00. Your acquisition fee may vary by dealership. The acquisition fee charged by the dealer may affect the total cash due at signing. No security deposit required. Total payments equal $71,538.00. At lease end, lessee pays for any amounts due under the lease, any official fees and taxes related to the scheduled termination, excess wear and use plus $0.25/mile over 30000 miles and a $595 vehicle turn-in fee. Purchase option at lease end for $63,578.00 plus taxes (and any other fees and charges due under the applicable lease agreement) in example shown. Subject to credit approval. Specific vehicles are subject to availability and may have to be ordered. See participating dealer for details. Offer not valid in Puerto Rico.

  • 3 Payment Loyalty Accelerator

    3 Payment Loyalty Accelerator

    YOU'RE NOT JUST A MERCEDES-BENZ DRIVER, YOU'RE PART OF OUR FAMILY.
    UP TO 3 MONTHS' PAYMENT CREDIT ON YOUR CURRENT MERCEDES-BENZ FINANCIAL SERVICES LEASE WITH THE LEASE OR PURCHASE OF A NEW 2024 or 2025 MERCEDES-BENZ VEHICLE.

    Receive up to 3 Months Payment Credit when you purchase or lease select New 2024 or 2025 Mercedes-Benz vehicles.

    Offer expires June 2, 2025

    View Disclaimer

    Eligible customers will receive up to three (3) months payment credit on their current maturing lease A-Class, CLA, C-Class, CLE-Class, E-Class, CLS, S-Class, SLC/SLK, SL, GT 2-Door/4-Door, GLA, GLB, GLC/GLK, GLE/ML, GLS/GL, EQB-SUV, EQE-SUV, EQS-SUV, EQE-Sedan)must be through MBFS. Must lease or finance any New 2024 or 2025 Mercedes-Benz models (Excludes G-Class and Commercial Vans). Certain exclusions apply. See dealer for details. Offer expires June 2, 2025

  • New Vehicle Special Financing

    New Vehicle Special Financing

    Special Financing On Select New Mercedes-Benz Models available on Approval of Credit with MBFS
    Rates as low as 1.99% for up to 36 months
    Applies to select 2025 models. Offer expires: 6/2/2025
    View Disclaimer

    Special 1.99% APR financing for 36 months applies to New Mercedes-Benz Model Year 2025 GLS (excludes GLS Maybach). Special 2.99% APR financing for 36 months applies to New Mercedes-Benz Model Year 2025 C-Class, CLA, GLA, GLB, GLE (excludes GLE 450e Hybrid) and CLE (excludes AMG® CLE 53 Cabriolet and Coupe). Qualified customers only. Not everyone will qualify. Excludes leases and balloon contracts. Available only at participating authorized Mercedes-Benz dealers through Mercedes-Benz Financial Services (“MBFS”). Subject to credit approval by MBFS. Must take delivery of vehicle between May 1, 2025-June 2, 2025. Rate applies only to New Mercedes-Benz model vehicles listed. See your authorized Mercedes-Benz dealer for complete details on this and other finance offers.

  • Reignite Bonus Program

    Reignite Bonus Program

    Receive up to a $20,000 Bonus toward the lease or purchase of select new 2024 and 2025 Mercedes-Benz vehicles
    Expires 6/2/2025
    View Disclaimer

    Guest must have had a prior MBFS lease or retail installment contract, and exercised their lease purchase option or paid off their retail contract on that vehicle, as applicable, between January 1, 2021 and December 31, 2023. Business accounts are eligible for this program. New finance/lease documentation must reflect the same customer name and/or address as the old lease agreement. Guest must purchase or lease one of the following new 2024 or 2025 Mercedes-Benz vehicles. Bonus Amounts: 2024 EQB and 2025 CLA/GLA/GLB ($1,000 Bonus), 2025 C-Class Sedan/GLC/CLE Coupe or Cab ($2,000 Bonus), 2024 EQE Sedan or SUV and 2025 E-Class/GLE/GLS ($3,000 Bonus), 2024 EQS Sedan or SUV and 2025 S-Class Sedan ($5,000 Bonus), 2024 S-Class Maybach and GLS Maybach and 2025 Maybach models ($20,000 Bonus) Must take delivery between May 1, 2025 – June 2, 2025. All credit tiers, based on MBFS approval. Customers are not pre-approved and are subject to MBFS credit approval. Offer not available for cash purchases. Cannot be combined with Star Loyalty Bonus Program for Maturing Active Lease and Lease Extension Accounts, EDD, Small Fleet Program, Corporate Sales Incentive Program (CSIP), DE1/DE1+, MBDEAL, Employee Purchase, Non-Compliant vehicle sales (NC), Conquest Programs, Multiple Security Deposit Program and any CPO Program. Offer is not transferable. Certain exclusions apply. Not valid on previous leases or purchases. No cash value.

  • Star Loyalty Bonus Program

    Star Loyalty Bonus Program

    Receive up to $20,000
    Loyalty Bonus toward the lease or purchase of select new 2024 and 2025 Mercedes-Benz vehicles
    Offer expires: 6/2/2025
    View Disclaimer

    Eligible customers must have an active qualified MBFS Maturing Lease or Lease Extension Account with a maturity date between April 1, 2025 and December 31, 2025. New finance/lease documentation must reflect the same customer name and/or address as the old lease agreement. Offer is not transferrable. Business accounts are eligible for this program. Guest must purchase or lease one of the following new 2024 or 2025 Mercedes-Benz vehicles. Bonus Amounts: 2024 EQB and 2025 CLA/GLA/GLB ($1,000 Bonus), 2025 C-Class Sedan/GLC/CLE Coupe or Cab ($2,000 Bonus), 2024 EQE Sedan or SUV and 2025 E-Class/GLE/GLS ($3,000 Bonus), 2024 EQS Sedan or SUV and 2025 S-Class Sedan ($5,000 Bonus), 2024 S-Class Maybach and GLS Maybach and 2025 Maybach models ($20,000 Bonus) Must take delivery between May 1, 2025 – June 2, 2025. All credit tiers, based on MBFS approval. Customers are not pre-approved and are subject to MBFS credit approval. Offer not available for cash purchases. Program may be used in conjunction with Mercedes Incentive Bonus, Loyalty Accelerator Program, Affinity Program, Preferred Employer Program, Single Pay Lease, GAP Certificates, Lease Bonus Cashion, Special Lease Rates and Special Retail Rates . Certain exclusions apply. Not valid on previous leases or purchases. No cash value.

  • Mercedes-Benz Incentive Bonus

    Mercedes-Benz Incentive Bonus

    Receive up to $4,000 in Incentives towards select New Mercedes-Benz vehicles
    Offer expires: 6/2/2025
    View Disclaimer

    *Incentive Bonus:
    Model Year 2024
    S 580 Maybach, S 680 Maybach, SL 63 Roadster SL 63 S E Performance: $20,000
    SL 55 Roadster, GT 63 2 Door, GT 63 4-Door: $15,000
    SL 43 Roadster, GT 53 4-door, GT 55 2-door: $10,000
    GT 43 4-door: $5,000

    Model Year 2025
    C-Class, CLE (non-AMG®), CLA, GLA and GLB: $2,000 for MBFS Lease and MBFS Finance, $4,000 for Non-MBFS Finance.
    GLS: $1,000 for MBFS Lease and MBFS Finance, $4,000 for Non-MBFS Finance.

  •  Mercedes-Benz Electric Incentive Bonus

    Mercedes-Benz Electric Incentive Bonus

    Receive up to $12,000 in Incentives towards select New Mercedes-Benz Electric vehicle
    Offer expires: 6/2/2025
    View Disclaimer

    *Incentive Bonus:
    Model Year 2024
    • EQS 680 SUV: $20,000
    • EQS 450 SUV: $10,000
    • EQS 580 SUV: $13,500
    • AMG® EQS Sedan: $18,000
    • EQS Sedan (non-AMG®): $16,500
    • AMG® EQE SUV: $11,000
    • AMG® EQE Sedan: $13,000
    • EQB, EQE Sedan (Non-AMG®), EQE SUV (non-AMG®): $9,000

    Model Year 2025
    • EQS Sedan and EQS SUV: $10,000 for MBFS Lease, $12,000 MBFS Finance & Non-MBFS Finance
    • EQB, EQE Sedan and EQE SUV: $6,000 for MBFS Lease, $8,000 MBFS Finance & Non-MBFS Finance

Mercedes-Benz of Birmingham 33.3754158, -86.8062942.